Trust Chair reportStrategic direction
At the end of our eighth year as the Wellington Zoo Trust our vision and strategic focus have been key to keeping us on track and gathering momentum to realise our dream to be the best little zoo in the world.
Our vision
Wellington Zoo ... a magical place of learning and fun, leaving visitors with a sense of wonder and respect for nature, and a belief in the need for a sustainable co-existence between wildlife and people.
Our six strategic elements
Our six strategic elements
An overview of our progress over the last 12 months is organised under our six key strategic elements below: 
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1. Deliver outstanding, intimate and unique visitor learning experiences
- Increasing animal contact
- Implementing ZCP projects: The Roost Te Pae Manu, Mini Monkeys, Porcupines and Meerkats, and The Hub
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2. Industry leadership
- Recognised expertise in business leadership, wildlife care, animal management, conservation, sustainability and learning
- Peer reviewed Accreditation
- Increasing representation on external committees and support of national and international breeding and conservation programmes
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3. Financial Sustainability
- Maintaining the support of Wellington City Council
- Growing support from other partners
- Record visitor numbers; above target retail spend, and growing annual membership
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4. Valued and motivated staff
- Embedding a culture of ongoing learning with learning sessions, conferences and workshops
- Rewarding and recognising our people, for example Aoraki Awards and Roar of Honour
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5. Lead or participate in conservation and research programmes
- Conservation Fund programmes
- Conservation Fellowships
- Significant contribution to the care of native fauna at The Nest Te Kōhanga
- Successful reductions in waste and consumption of water and power
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6. Lasting support and participation
- Growing volunteer programme, individuals and corporate
- Building strategic partnerships
- Increased involvement with our community and encouraging them to join us on our journey