Trust Chair reportStrategic Direction
In the fifth year of the Wellington Zoo Trust we continue on our journey to create the best little zoo in the world. As a small zoo with a big dream, we put our best efforts into six areas crucial to developing Wellington Zoo into a 21st century zoo. We aim to:
- create outstanding, intimate and unique visitor experiences – bringing visitors up close with our animals, improving visitor amenities, and caring for our animals and their environments within the Zoo;
- be at the forefront of the Zoo industry; supporting national and international breeding and conservation programmes and providing knowledge, expertise and leadership on wildlife care, animal management, conservation and learning;
- increase our financial sustainability by increasing revenue gained through visitor spend and commercial opportunities and by income derived through fundraising;
- attract and retain valued and motivated staff by harnessing their passion and skills;
- lead and participate in conservation and research programmes; both in the field (in situ) and at the Zoo (ex situ) as well as integrating conservation with animal management and visitor programmes;
- generate lasting community support by raising the profile of the Zoo and making the Zoo relevant to all Wellingtonians.
